YOUR
BRAND, YOUR POWER (Part 1) - by Yemi Ogunshola,
CEO
Your
site is your brand…Your power.
A website,
unless it’s a search engine, should not be made to
serve too many different functions at the same time. For
instance, a corporate website is meant to brand the company
(or person) and project its image. Selling products on that
same site is not a good idea. If this is done, the rewards
can be minimal, bringing in less than 2 or 3 % of the site’s
potential. The solution? Building as many sites as possible
or necessary!
A website
is akin to an office in space. The greater the number of
the offices, the more the opportunities which each site
affords, since each one attracts traffic (visitors), jostles
for a position on the web, and combines forces with its
related websites to serve its owner/publisher. Multiple
sites also offer choice to clients and customers, with each
site having a pre-determined (targeted) audience.
A professionally-designed
website, well-hosted, supported by a sales letter, a power
squeeze page or power squeeze site, is a must for success
on the internet. A special auto-responder system for viral
marketing makes for even greater possibilities.
Your
website reflects your brand: your ideas; your branding;
advertising medium; promotional portal; your marketing tool
– it reflects completely the way the world looks at
you.
Contact
us. We’re always available to help.
Click
to read Marketing
Tip 2-
YOUR BRAND, YOUR POWER (Part 2) |
